In this period of uncertainty, it’s crucial to work on your sales strategy and consider everything from cancellations to cash flow. This selection of free online webinars, guides and resources will help you improve your business performance and make it as easy as possible for your customer base to access your services.
Boosting sales with social media
Fáilte Ireland’s ‘Boosting sales with social media’ five-step video guide highlights the benefits of key social media channels for hospitality and tourism and illustrates how growing consumer engagement on platforms like Instagram can be a powerful sales tool. The supporting guidance documents advise on creating and developing customer personas, how to effectively use captions and hashtags and include a checklist for setting up and running a successful social media campaign with measured results.
Access our ‘Boosting Sales with Social Media’ content
Jumpstarting sales
Fáilte Ireland’s video guides provide step-by-step guidance on how to prepare now for the future to jumpstart sales, with insights on maintaining strong business relationships so your customers and suppliers stay informed and in the loop. We also explain how to make sure your Return to Trading plan is watertight and provide a range of practical tips in our Expert Advice Guide.
Access our ‘Jumpstarting Sales’ resources
Siteminder
The SiteMinder COVID-19 hub tackles a number of crucial topics such as cancellations, including dealing with mass cancellations and OTA bookings. It also advises on mass discounting and how to increase the efficiency of your business in the health crisis.
Find suggestions on how you can improve your business by revamping outdated administration processes and refreshing your loyalty programmes.
Visit the SiteMinder COVID-19 hub
Guestline
The Guestline COVID-19 hub offers a series of free webinars and a range of helpful blog posts to help you navigate your business through the COVID-19 crisis. You can view the webinars in real time or request to download a recording of past webinars.
Past webinar topics include:
- Back to growth using technology as an enabler
- Contact free Guest journey
- Recovery planning
Visit the Guestline COVID-19 hub
IDeaS
The IDeaS COVID-19 hub includes the IDeas Hotel Revenue Management Ultimate Buyer’s Guide and is another valuable source of information and support for tourism businesses during the COVID-19 crisis.
Find guidance on food and beverage management and discover what your revenue managers need to take into consideration in the current crisis. The guide also advises hotels on strategic forecasting of cost -– focusing on energy, labour and unnecessary expenses.
Recommended resources:
- Access IDeaS suite of revenue management courses
- Browse COVID- 19 webinars on IDeaS.com
- Browse COVID-19 podcasts on IDeaS.com
Rezdy
The Rezdy Survive COVID-19 hub offers a range of supports and articles including insights on business pivots and innovations, cash flow and tips and advice in general on how to keep your business going throughout the COVID-19 crisis.
Recent posts cover topics including:
- Humanising hotel brands during COVID-19 could encourage tourists to return
- The Unexpected Solution to Destination Weddings in the Era of COVID-19
One of the articles featured highlights creative ways of introducing virtual tours for attractions while doing business face-to-face is restricted:
Visit the Rezdy Survive COVID-19 blog
eHotelier
Developed specifically for the hospitality industry, the eHotelier Coronavirus Awareness course for hotels offers advice on preventing and controlling COVID-19 incidents, communicating and managing such incidents and actionable tips on protecting colleagues, guests and your business.
Enrol in eHotelier’s Coronavirus Awareness Course
Edx.org
Master essential sales and marketing concepts and practical skills to take your knowledge and expertise to the next level with real college courses from Harvard, MIT, and more of the world’s leading universities. Designated courses are available free of charge, but Learners can pay for an optional verified certificate at the end of their training, if they wish to do so.
Check out the edx.org course catalogue
Alison.com
Alison.com offers businesses a range of free online training programmes in a variety of sales and marketing related subjects. The training courses designated ‘free’ are available free of charge, but Learners can pay for an optional certificate at the end of their training, if they wish to do so.
Check out the Alison.com course catalogue